Diverse content for diverse audiences
Te Māngai Pāho provides contestable, ngā tūāpapa rerekē funding for producers and creators to create a diverse range of Māori content. Mixed-platform is our way of describing the wide variety of kaupapa we fund across linear television, online and digital platforms, web series, and apps. Also described as ‘diverse content’, all mixed-platform initiatives support Māori language and culture outcomes.
This also means we fund based on language content, rather than platform: we call this ‘platform agnostic’. Te Māngai Pāho measures New Zealanders’ attitudes toward te reo Māori with the KoPA model; an adaptation of the theoretical ZePA model developed by Professor Rawinia Higgins and Dr. Poia Rewi. Attitudes are segmented into three core categories: kore (zero); pō (passive) and awatea (active). The goal is to ‘right-shift’ the population along the continuum, into awatea. When investing in content, Te Māngai Pāho seeks to understand the contribution that content will make to the Maihi Karauna strategic goals and right-shifting its target audience.
Because the online landscape is changing so rapidly, Te Māngai Pāho regularly reviews audience habits, and adjusts priorities accordingly. Potential kaitono should consider how their content will positively impact New Zealanders' attitudes towards te reo Māori.
Explore examples of our funded content here.
Get your project funded
Te Māngai Pāho provides contestable, mixed-platform pūtea for producers and creators to create a diverse range of Māori content.
Latest funding results
Kupu Hihiko
Mātahi Media Limited
Digital • Instagram • 2024
$42,000.00
Ngā Kapa Haka Kura Tuarua o Aoteroa - Secondary Schools Kapa Haka Nationals 2024
Whakaata Māori
Television • Whakaata Māori • 2024
$150,000.00
Mānawatia a Matariki 2024
Kahawai Productions Limited
Television • Multiplatform • 2024
$450,000.00
Matariki 2024 Creative Campaign
Mahi Tahi Media Limited
Digital • 2024
$399,834.00
Matariki Media 2024
OMD New Zealand Ltd
Digital • 2024
$350,000.00
Seeds of Matariki
Tupuānuku NZ Limited
Digital • YouTube • 2024
$186,100.00
Matariki Heri Kai
Tuwhakairiora Limited
Digital • TikTok • 2024
$289,544.00
Scoria
Hikoi NZ Limited
Television • 2024
$15,158.00